It may only be July, but H&M are already prepping for the festive season. Their campaign girl? Wonderland cover-star – Katy Perry.

Pop Queen Katy Perry will be taking centre stage this festive season, in H&M’s holiday campaign. For those of you who haven’t started present shopping yet don’t worry, neither have we. There may be 161 days to go until Christmas day but that doesn’t mean we can’t get excited about cosy winter knits, right? Katy Perry is by far H&M biggest’s star in a long list of heavy-weight previous campaign features and together, Perry and H&M have been able to create a winter Wonderland (excuse the pun).

It’s Katy Perry’s playful sense of style that drew her to the campaign, with her energetic personality and unrivalled pizzazz. Perry has always been a fan of H&M, noting that it’s where she was able to express her style. With her huge global following we can only assume the festive cheer will be infectious, similar to the pull of that cherry chapstick.