Meta-modern femininity and candy-hued pastel tones plastered with embellishments, take a closer look at Prada’s AW15 campaign.

Shot in Steven Meisel’s New York studio, the campaign itself is simplistically elegant. The models – that include new faces Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese and previous Prada girl, Maartje Verhoef – let the clothes, and their eccentric hair, do the talking. Their poses are rigid and awkward in an endearing way; framing the collection effortlessly they give a feeling of suspended reality.

The campaign stills and accompanying video are brought to life by slight movements and everyday gestures. We watch the collection unfold in a series of staged but not over the top positions. From holding a handbag to glancing over a shoulder, each stance is significant and encompasses a feeling of natural elegance where classic youthfulness combines. An ode to meta-modern femininity, this campaign is about posture.

The collection itself is a hybrid of tradition and science. Fabrics are used in new ways to create new codes of attraction. Tweed is seen on a statement dress, paired with black under shirts and rubber opera gloves – it gives a feeling of new direction, opposites clearly attract. The re-worked cropped trouser suit is given an update with pastel colours and sparkling tops and collars are layered for the full AW15 look. Prada never disappoints.