Wonderland.

PRADA AW15 CAMPAIGN

Meta-modern femininity and candy-hued pastel tones plastered with embellishments, take a closer look at Prada’s AW15 campaign.

Prada FW15 Womenswear Adv Campaign image_01

Shot in Steven Meisel’s New York studio, the campaign itself is simplistically elegant. The models – that include new faces Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese and previous Prada girl, Maartje Verhoef – let the clothes, and their eccentric hair, do the talking. Their poses are rigid and awkward in an endearing way; framing the collection effortlessly they give a feeling of suspended reality.

The campaign stills and accompanying video are brought to life by slight movements and everyday gestures. We watch the collection unfold in a series of staged but not over the top positions. From holding a handbag to glancing over a shoulder, each stance is significant and encompasses a feeling of natural elegance where classic youthfulness combines. An ode to meta-modern femininity, this campaign is about posture.

The collection itself is a hybrid of tradition and science. Fabrics are used in new ways to create new codes of attraction. Tweed is seen on a statement dress, paired with black under shirts and rubber opera gloves – it gives a feeling of new direction, opposites clearly attract. The re-worked cropped trouser suit is given an update with pastel colours and sparkling tops and collars are layered for the full AW15 look. Prada never disappoints.

Prada FW15 Womenswear Adv Campaign image_02

 

Prada FW15 Womenswear Adv Campaign image_03

 

Prada FW15 Womenswear Adv Campaign image_04

 

Prada FW15 Womenswear Adv Campaign image_05

 

Prada FW15 Womenswear Adv Campaign image_06

PRADA AW15 CAMPAIGN

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