Wonderland.

LCM: JAMES LONG SS16

James Long takes us to rave in Brighton wearing ruffles and clashing psychedelic prints.

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Louche 70s vibe

The soundtrack by Death in Vegas and Tori Amos set the scene of rock star dressing room for James Long’s SS16 collection as the first tousle-haired model emerged. Cotton chinoiserie paisley prints on ruffle shirts, waitcoats and clashing prints in psychedelic shades were worn easy over wide leg pants. “Unashamed” was a key word in this show – “I was looking at people who are so natural in their clothing, they think they’re blending in, but they’re totally not,” said Long of the collection. “There’s a real freedom to it”.

Sportswear

In a new spin on off duty footballer chic, long matched lightweight dinner jackets with track pants and extra short shorts. A vivid neon scribble deigned by James Davidson added a citrus zing, emblazoned onto sweaters and jogging bottoms. Yet there was a distinctly feminine flair to the pieces – gathering on the back, ribbon drawstrings and decorative knitwear meant this gym kit was no macho uniform.

Undone

Inspired by a trip to Brighton where clubbers emerged from all night raves, there was an undone structure, with cardigans worn open at the neck, a slashneck sweater unzipped to the elbow. Long length cardigans in vivid prints looked comfy, slung over clashing ensembles. A patchwork coat with frayed edging an unfettered statement. Rock star, footballer, raver – whatever life this new age aristocrat leads, we want in on that self-imposed modern uniform that millions wear every day – namely, workwear – and made us all wish we worked in an office. Slender models with the blank stare of the desktop drone moved monotonously to Savages’ words: “don’t let the fuckers get you down, don’t let them wonder why you frown”. Wide and double-breasted jackets were worn with cropped pants. Short-sleeved tunics were shown over white shirts and ties, a staple which underpinned many of the looks.

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Words: Rena Niamh Smith

Photographer: Thurstan Redding

Hair: Fudge Professional

LCM: JAMES LONG SS16

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