Umbro joins forces with The Rig Out to create a 90’s LA inspired ‘L.A.Ds’ editorial, just in time for the launch of the new Umbro Pro Training Collection.
Drenched in Californian sun and in true 90’s LA style, digital and print publication The Rig Out have published an image led editorial featuring Umbro’s new Pro Training Collection in conjunction with it’s release. Here, they have given us an exclusive peak at the candid photographs that document their time in LA. Following two Californian boys living West Coast life on LA’s backstreets and famed sunspot Venice Beach, The Rig Out pays homage to the 1994 US-hosted World Cup and captures the nostalgia of the 90’s – an era of when Umbro Pro Training became the embodiment of sports-led street fashion. Coupling West side street attitude with English sport style, the shoot secures the two hand-in-hand rather than promoting any perplexing scenes of the ‘Brit Abroad’.
The collection of technical sportswear stays true to its iconic 1990’s collection that cemented the Umbro reputation, famed with thanks to the England football squad in the 1990 World Cup. Available in a range of colours and featuring 28 quintessential styles, the Umbro Pro Training Collectiong is due to roll out this June.
Words: Hannah Sargeant