The Comeback Queen: Cher stars in Marc Jacobs’ AW15 campaign.

In an industry that favours the young, it’s rare to find models past their twenties on billboards or in magazines, but today’s events suggest that times are changing. This morning Katie Grand, editor of Love, dispelled the misconception when she unveiled a teaser of the latest Marc Jacobs FW15 campaign, starring 69 year old songstress Cher.

Following her appearance at the Met Gala with Mr Jacobs himself – dressed in a floor-length, sequinned number with a plunging neckline – we’re kicking ourselves for not predicting it especially from the an arm-in-arm hint.

If you’ve still got it, flaunt it, right? The campaign, art directed by Katie Grand and shot by David Sims, follows a trend of the industry embracing women of all ages. Cher is walking through the doorway recently opened by other mature women – leading ladies include Donatella Versace for Givenchy, Joan Didion for Celine and Joni Mitchell for Saint Laurent.

Will this be a one woman show? No confirmation has been given about other shots in the campaign, but we’re hoping we haven’t seen the last of the Queen of Pop.

Words: Christopher Maul