Coming next month, John Smedley’s new unisex collection will launch at the brand’s flagship and as part of Selfridge’s new unisex floor in September.
‘Singular’, John Smedley’s new unisex collection will be hitting stores next month. Comprised of merino wool jumpers and crew neck tees in honeycomb texture in the brand’s signature palette. Inspired by womenswear’s current obsession with boyfriend cuts and oversized looks, John Smedley are tapping into women’s love for menswear and creating the ultimate luxury basics.
Men will wear the pieces in a slim tailored fit and on a women it’s a relaxed look. As with all John Smedley pieces, the capsule collection is created in the Lea Mills Derbyshire factory.