Drape yourself across some gold sheets and adorn your body with oversized fuzz. It’s time to step inside Emma Brewin’s explosive world of decadent faux fur.
It’s time for overdressing to make a comeback. The saying ‘all fur coat and no knickers’ doesn’t ring true for Emma Brewin and her wonderfully decadent designs. A great believer in the importance of faux fur, Emma translates a kid’s fantasy world of dress up into XXL floor-skimming coats. Warning: a strong personality is needed if you want to overpower all that fuzz. Cue Iggy Azalea; a fan who’s definitely ‘brewin it’ – a term coined by the designer.
Brewin’s campaign dips into nostalgia. Models lounge by the pool and drape themselves across gold sheets, wearing nothing but those coats in rich shades of blue, green and grey. She’s fresh, she’s fun and most of all, she’s going to succeed if the recent explosion of faux fur labels like Shrimps are anything to go by. We caught up with Emma to talk the revival of fur, her ideal client and what’s next on the cards.
First question: why fur?
It’s so inspiring to work with, for me it epitomizes romance and glamour.
There’s a lot of talk over faux vs real in the fur trade (especially with people like Karl Lagerfeld championing the real stuff). Do you feel there’s a need to continue using real fur in fashion?
We are in a time now where designers can use faux fur to create timeless, luxurious pieces and it’s so exciting to be a part of that.
Tell us about your first collection. Looking at your campaign, it seems very nostalgic.
I wanted my collection to capture the innocence and imagination of a child dressing up.
How did you begin creating your collection?
In the early stages, a lot of my time was spent with children. I would take them to charity shops and vintage shops and just let them play. It was a beautiful insight into their minds.
Your designs are big and bold. Is there a reason behind the XXL silhouette?
The silhouettes of my coats capture everything that I wanted to create in the sense of nostalgia and glamour. When people see my coats, they can’t help but step into them and have a play. It’s a difficult thing to describe but a wonderful thing to watch.
How do we get ahold of one of these coats?
I have seasonal collections that are made to order. There are also special bespoke projects that I have done and will continue to do.
It takes a special kind of person to work faux fur. Who is the ideal Emma Brewin woman?
I am drawn to women that are strong and vivacious. I am also not exclusively womenswear. I have my eye on a few men that I would absolutely love to dress.
What’s next for you?
I am currently working on my SS16 collection. I have had some exciting proposals for collaborations. This is just the beginning for me and I feel blessed.
Words: Lauren Sharkey
Photographer: Emma Dudlyke
Stylist: Clarissa Bowman
Hair: Jake Gallagher
Make Up Artist: Mona Leanne
Models: Dylana and Yazmin at Profile Models