The rumour mill has spun some truth. Kendall Jenner is the new face of #MyCalvins shot by Alasdair McLellan.

It wouldn’t have taken a psychic to predict that model-of-the-moment Kendall Jenner would land herself a Calvin Klein campaign this year. It was only a matter of time. Shot by Alasdair McLellan and styled by Melanie Ward, Kendall appears alongside Simon Nessman, toned and tanned, hair slicked down in a middle parting, wearing some re-worked Calvin classics – think denim dungas, a cropped sleeveless track top, a denim jacket, a stonewash waistcoat, sweatpants shorts and of course, some killer jeans. As if we needed more reason to run to the shop and bag a full CK look.

Whilst Gigi Hadid Tweeted a picture of her matching CK underwear on a Monday morning, Lottie Moss made her first step in her big sisters footsteps with her CK shoot and Bieber replaced Marky Mark in the CK underwear campaign (needless to say we’re still heartbroken) – it’s safe to say Calvin’s pulling in quite the IT crowd. And, whilst remakes of the classic 90s CK logo sweats and T’s are flying off the shelves in Urban Outfitters, the brand looks to be back to its noughties hey day status in no time.

Words: Brooke McCord.