As one of our favourite full-time-fun lines, Marc by Marc Jacobs, merges with the brand’s mainline, we recap on their best campaigns from the last 15 years.
Announced yesterday, Marc by Marc Jacobs is closing after showing one final collection at NYFW this season. If like us, you fell for the playful traits of the covetable line, you’ll already have your favourite campaigns pinned up on the walls, here’s our pick of the best.
SS08 – MIA
The original bad girl MIA got to dress up as one of the boys for 2008 and was sporting one of Dee & Ricky’s lego belts that Jacobs used in an NYC show. She starred alongside Victoria Beckham and Harmony Korine and in an interview with Paper magazine, made a point to comment on the fact that previously she hadn’t even been allowed inside a Marc Jacobs party.
Having always championed young emerging models, Marc by Marc Jacobs took on Yuri Pleksun in 2009. Looking achingly cool sat atop some weights, in a suit, of course and next to a bed so messy it could compete with Tracey Emin’s, Yuri fit in perfectly with the line’s young and carefree style and attitude.
SS11 – Eyewear
Sherbet summer colours lit up the catwalk and the SS11 eleven campaign was shot backstage. Caroline Brasch Nielsen was the centre of the candy coloured shots and we all went out and bought oversized sunnies and *shudder* woven raffia accessories.
Lowell Tautchin looks like a version of Clark Kent in this hotel room shoot. Finding the extraordinary in the ordinary has always by Marc by Marc Jacobs’ vibe, taking designer and making it accessible. Business doesn’t have to be boring.
SS12 – Alice Dellal
Alice Dellal and Erik Andersson were snapped up by Jacobs for the SS12 campaign. The half-Brazilian model and general ‘it’ girl took on a manly approach for a gender-bending campaign in which Erik got to put on a dress. Long hair don’t care all round.
We’re back with the toilet themes again for SS13 from Marc Jacobs mainline SS10. Of course a handwritten graffitied collection needs a similar setting, the models nearly blend in, somehow, amongst all that erratic colour, equalising the clothes and graffiti on the same level as everyday art you’ll see in the street.
SS15 – Cast Me Marc #2
After turning to social media once in 2014, Luella Bartley and Katie Hillier did the same again for what we guess will be the line’s penultimate campaign. Cast Me Marc found models on Instagram from over 70,000 entries the first time around.
Words: Lily Walker