We’re channeling Fight Club in our latest fashion film, directed by Joe Hunt and Damien Fry. Look away now if you’re squeamish.

Bare-knuckle boxing, underground fighting rings and the mean streets of London, not things we’d usually associate with Wonderland. Today we’re very happy to do so though, and reveal to you our latest fashion film BARE.

We suggest you watch it twice. If you can stomach it. The first time, get invested in the story, walk the streets, dodge the punches and cheer on your competitor, you’ll just be sorry it isn’t longer. The second time, try and look at some of the clothes, it is a fashion film, after all. If this isn’t going to inspire you to, “Quit your job. Start a fight. Prove you’re alive” (we’re taking no responsibility for that, by the way), then maybe a piece of streetwear will take your fancy. We’re after a Champion hoodie from the opening scenes, would it be too much to pair one with some Ashish jeans?

Don’t forget to check the boys’ tatts too. All we’re saying is Tyra Banks.

Directors: Joe Hunt & Damien Fry

Sound Design: Arturas Grybe

Talent: Toby Leonard at MODELS1

Fashion Editor: Issey Brunner

Hair: Elvire Roux using BUMBLE AND BUMBLE

Make Up: Victoria Poland

Make Up Assistant: Charlotte Alderton