In an ever-so-cute campaign, FENDI question where their miniature micro bags come from. No-one can know for sure but there’s seven theories to consider.

The Big Bang, the Magic, the Evolution, the Scary, the Popcorn, the Matryoshka or the Racket? How do you think FENDI micro bags came to be? Available in nappa leather or with fur and crocodile embellishments, or even adorable but sassy Bag Bug eyes, the miniature versions of the classic FENDI Peekaboo and Baguette bags are perfect to hold all your essentials day or night with their removable cross-body straps. They’re still big enough to take on a Bag Bug companion too.

Join the debate, where do you think FENDI micro bags came from? We’re starting to think they’ve got a darker side from the Scary video. Did those Bag Bug eyes just blink at us?

You can see the full 7 Theories video on Fendi’s website from the 16th March