adidas is making luxe strides in the UK with Harvey Nichols, opening an exclusive bespoke space within their Knightsbridge shop.
Get ready, adidas addicts, and we know there’s a lot of you out there, your sportswear brand is moving on up to a chicer place. The new Harvey Nichols space will be the pride and place of exclusive adidas designs and the creme de la creme of adidas collections, including adidas by Raf Simons, adidas x Juun. J, adidas by Rick Owens and adidas Originals = Pharrell Williams.
The huge 500sq foot space is a visualisation of the strength to strength leaps that adidas have taken in the recent years complete with a gallery of Y-3 campaigns covering the walls. Inspired by their infamous sportswear street style aesthetic, adidas’s creative team has amalgamated jock lockers and steel panels with the lavish luxury touches of Harvey Nichols in glossy white shelves and sleek design. This collaborative space will be the hub of action for the year to come from adidas, launching special collaboration projects and the most fashion forward sportswear adidas produces.
Words: Elli Weir