Impossible launch their latest product, the Instant Lab Universal, with a exhibition of work by photographers including Alison Mosshart and Chuck Grant.
Opening on Friday 20th February, 8 x 8 at Hoxton Gallery shows the work of eight artists using Impossible’s newest product. Instant Lab Universal allows Apple iOS or Android users to print their digital images into Polaroid style photos. Each of the artists has taken a pack of Impossible film, enough for exactly eight images, to create their own miniature collection. Tying together the digital generation with the nostalgia we all seem to be craving at the moment, what with the growing regeneration and popularity of vinyls and film photography, to create something tangible. For a hobby, it’s a fun novelty and certainly has more charm than an Instagram filter, but the artists exhibiting show that the images created can be of professional quality with some additional creative flair.
The Kills frontwoman and all-round badass, Alison Mosshart will show a collection of sun-soaked LA road-trip snaps alongside Scout Willis, (Bruce’s daughter) a Free the Nipple activist who has a more intimate take on things. Several established artists also take part including Kate Bellm, Paulina Surys, Elegia, Andrew Millar and Oliver Blohm.
What we’re most excited to see are the pictures from Chuck Grant, favouritism yes, but we’re allowed to have some bias, her sis Lana Del Rey was our cover girl. Grant’s series includes a pouty pic of her glamorous sister who she cites as her muse as well as shots that look like they’re straight out of one of her music videos.
8 x 8 opens at 12pm – 5:30pm on Friday 20th February at Hoxton Gallery and closes Sunday 22nd February.