We step onto the playing field with Tommy Hilfiger, except it’s nothing like the bruised knees, pleated skirts and hockey sticks of school.
NYFW: TOMMY HILFIGER AW15
Tommy Hilfiger manages yet again to tap into the power of American mythology. For him, the American Dream is made up of a thousand shared cultural obsessions, with every season an opportunity to filter a single one through the lens of his (highly profitable) red, white, and navy blue vision.
Recent collections took the Hilfiger girl on a ski holiday and to a Sgt. Pepper rock-n-roll concert; this time he tackled possibly the only other spectacle to rival fashion in the cult-like fanaticism of its followers: American football.
The playing field
The football-meets-fashion mashup made for a scene of epic proportions. Housed at the Park Avenue Armory, the runway spanned an entire football field, complete with goalposts, a Team Hilfiger scoreboard (Home 20 – Away 15), and dream team cheerleaders like Gigi Hadid, Malaika Firth, Jourdan Dunn, and Lexi Boling in luxe 70s-inspired sportswear riffs.
Home team advantage
Credit goes to Hilfiger for exploring every possibility of a given theme. There were all the more obvious incarnations of vintage sportswear – cheerleader skirts and varsity sweaters, bombers jackets and numbered jerseys, interpreted throughout in velvet and wool and fur – yet in the mix also could be found some more nuanced numbers, like a tan cableknit sweater with a brown leather hood, a tie-up closure up the front resembling the lace on a football.
Striped collars on trenches and capes resembled the ribbed cuff of a varsity jacket, while leather handbags bore iron-on Go Team!-style patches. Shoes were another winner – lace-up high-heeled cleats shared the turf with mod Mary Jane heels – but the biggest winner: Hilfiger himself, celebrating 30 iconic years in the business.