Wonderland.

MELINDA GLOSS AT OKI-NI

Parisian menswear brand Melinda Gloss is launching an SS15 collection to be stocked exclusively at Oki-Ni.

OKI NI Melinda Gloss Ethnic Print Jacket £385 Lifestyle WONDERLAND copy

Melinda Gloss is a young label founded in 2009, but they already have a strong and simplistic aesthetic that has carried through season after season. Understated, their minimal design has bridged the gap between luxury and low key with pieces that are simple but timeless. Born and breed in France, Melinda Gloss have ventured further afield for their inspiration for their exclusive SS15 collection. The theme of exploration inspired the French duo design team, influenced by fifties tailoring and a nostalgic vision of travel. Loud African-inspired prints remove the idea of tonal safari gear and a funky fresh watermelon motif to really mix things up.

Oki-Ni is a designer menswear retailer, featuring only the cream of the crop in modern menswear. Melinda Gloss joins the rails with the likes of Rick Owens, Acne Studios and Thom Brown. Oki-Ni pride themselves on being innovators and work with collaborators to create unique products for their consumers with the best fashion know how. The forward thinking brand have picked a prize horse to bet on with their latest collaboration with Melinda Gloss because we think these pieces are on for a winner.

Words: Elli Weir