Contemporary lifestyle brand Wood Wood collaborate with American sportswear brand Champion to create capsule collection Champion Select exclusively for Urban Outfitters in the US.
Founded in Copenhagen – the Bethlehem of Scandi style – the Danish lifestyle brand Wood Wood are the ultimate laid back cool. They have brought their signature looks and strong co-branding outcomes to Champion Select. Offering up a capsule collection for men and women (we see matching couple outfits on the horizon), with a modern interpretation on the classic sportswear brand. Champion, established since 1919, know a thing or two about sportswear – they invented the sports bra, hallelujah! Predominately black, with mesh layering and spandex, the collection is sportswear heaven. Especially for those too cool to actually work out… but sports bras and elastic waists means the practicalities aren’t lost on this super cool collection. Hero piece of the collection is the Channing Dress, a signature shape from Wood Wood, flared skirt and fitted waist is a highlight without a doubt. Available in our favourite hipster hang out, Urban Outfitters, we will be clamouring for these seven pieces. Across the pond, in Europe you can get your pieces exclusively through Wood Wood.
Words: Elli Weir