Wonderland’s Creative Director Andrew Davis selects London based label, Most Favoured Nation, as one to watch for 2015.
Streetwear is often clinical and utilitarian, Most Favoured Nation however, is born from a more romantic approach, with the photographs and graphics used on tees from founder, Richard Storer’s, own archives from his road trip around the US with sidekick Sasha. Launching just in time for AW15 with an athletic and boyfriend aesthetic for men and women respectively, a second t-shirt line is inspired by the White Cube Gallery in Bermondsey, London. All done in MFN’s own unique 6-cut t-shirt.
The brand draws the line between a traditional artistic approach to design and contemporary garments ready for the modern world, where else would you find Harris Tweed outerwear and neoprene hoodies in the same collection? Tweed bomber or cashmere basketball shorts, anyone? Well, yes, obviously.