The collection had a look for every man. The businessman (smart tailored suits, skinny ties and pinstripe jackets), the sporty types (backpacks with room for any kit) and of course the regular trendies (elaborate fur and suede jackets with oversized blanket scarves). Fendi’s look for fall is soft and comfortable – think texture galore and earthy tones. Stripes and boxy jumpers give the collection a graphic edge with curved shoulders and straight lines. And the boys had the faces to match; HD cheekbones and jaw lines, and smartly parted hair says goodbye to the boho locks of the summer. The accessories were playful with furry monsters and oversized 3D apples, showing that our macho man just wants to have fun.

In typical Fendi fashion, there were surprises at every seam; sheepskin and leather were transformed into corduroy stripes and jackets were completely reversible. Utility and versatility were paramount throughout the collection, good enough for any Bear Grylls wanna-be! Jackets and coats folded into themselves, backpacks and bags with space for attachable blankets and roomy pockets for the essential survival pack to the urban landscape.