The new season is upon us and we’re knee-deep in imaginary shopping lists. Here, we chart our top SS15 campaigns.
The internet imploded when Céline released their latest campaign featuring American author Joan Didion, cementing her crown as the Queen of Cool. Also appearing in the campaign are British model, Freya Lawrence and Marie-Agnès Gillot, French ballet dancer and choreographer. Previous faces of the brand have included Daria Werbowy, Binx Walton and Natalie Westling. With the title of Céline Girl comes the universally accepted fact you are effortlessly cool.
Following ‘Series 1′, the winner of the best campaign at the British Fashion Awards, Louis Vuitton have brought back Leibovitz, Teller and Weber for round 2. ‘Series 2′ echoes its predecessor for SS15; and the idea is to provoke an international but cohesive view of fashion, through locations and each photographer’s own eye.
The original Pretty Woman is now the Givenchy Woman, the embodiment of elegance in the boxy jacket, the woman’s lace shirt and the woman’s tuxedo dress, Julia Roberts is the face of Givenchy SS15.
Recreating the brand’s logo of Jeanne Lanvin holding her daughter’s hand in silhouette, the SS15 campaign is a family affair featuring models and their daughters, including: Kristen Owen and Billie Rose Owen, Pat Cleveland and Anna Cleveland and Violetta Sanchez and Luz Godin.
Following suit with a family theme, Sonia Rykiel cast Elizabeth and Georgia May Jagger as the faces of their SS15 line and their mother, Jerry Hall, walked for Sonia Rykiel. Juergen Teller shot the sisters whipping their hair and adorned in coloured furs on the streets of Paris.
Shot by Steven Meisel, Miu Miu’s SS15 campaign allows you into a secret world, half obscured by the edges of doors. A beautiful setting for even more beautiful clothes, the antique look of the surroundings makes you feel like you’re home, absorbing you into the storyline which interlinks a playful Mia Goth, a knowing Imogen Poots and Marine Vacth entirely lost in thought.
Joni Mitchell was the original folk singer-songwriter, sweetly singing about ‘California’ back in the 1970s. So naturally she’s a perfect fit for Saint Laurent’s SS15 collection, donning a fedora and intricately embroidered tunic, shot by Hedi Slimane, of course.