Wonderland.

EXCLUSIVE: WILDFOX × BARBIE

WILDFOX debut their resort 14 ‘Dreamhouse’ collection featuring our pocket-sized friend, Barbie, in collaboration with Mattel.

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Renowned for their covetable slogans, uber luxurious loungewear, dreamy accessories and steamy campaigns, L.A. founded women’s label Wildfox have teamed up with our pocket-sized pal, Barbie, for their ‘Dreamhouse’ collection. Twelve pieces in total, the range serves nostalgic knitwear, Eighties-driven motifs, geo-graphics, junk food prints and candy scented fabrics (yes that’s right, they last for the first ten washes, at least).

“As a girl who played with Barbie, the whole collection itself was inspired by my imagination come to life. I thought of what she and her friends would have really worn and saw them as eighties/nineties shabby chic,” explains Creative Director, Kimberley Gordon. “Barbie was also a woman with so many occupations, so we wanted to show that in the ‘My Resume’ tee. She is all about acting out stories, which is what we do at Wildfox through our models in each campaign. I was thrilled at the opportunity to create a collection with Barbie…visiting the Mattel office was really exciting.”

With a new fluffy teddybear fleece fabric introduced in the ‘Dreamhouse’ collection, this is another of Wildfox’s uber-lux offerings, playful and chic in equal measure. Also featuring the Foxercise work out range of gym staples, and of course sunglasses (limited edition, encased in a pink Barbie branded box) – there’s a slice of Barbie action for everyone and with a price range of £54 – £165, we can’t wait to get our hands on some. Here, we take a look at the ‘Dreamhouse’ campaign video, premiered today on Wonderland.

The collection is available for purchase in Selfridges.

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