In the first collaboration of its kind, menswear designer Oliver Spencer and furniture brand Another Country are opening a store together in East London.

The new store on Calvert Avenue will showcase both Oliver Spencer AW14 clothing and oak furniture from Another Country. Creating a unique shopping experience for customers, the store is fitted with blonde oak tables and shelves, all made and hand-finished in England to make you feel at home. This is the beginning of what should be a long-term partnership between two like-minded and truly great British brands. The collision of the two brands has created an ultimately industrial and modern feel in-store without feeling clinical, the shop still retains a warmth about it.

Oliver himself is overjoyed with the location and finish, “We love Calvert Avenue, it’s the nicest street in London’s East end. For me it was a question of finding a beautiful store on this street; one came up, so we jumped at the chance! We knew all along that the brand was suited to this neighbourhood, as there are plenty of our customers that live and work in that part of town. A like-minded British brand; they craft wood in such a beautiful way. The proportions matched perfectly with what we wanted to achieve within the stores’ interior.”

The latest Oliver Spencer menswear collection is available to purchase in the new and fourth store, as well as footwear, eyewear and accessories.

Words: Lily Walker