You Must Create, or in this case re-create, have hand-picked a selection of their most popular archive pieces to be dyed by one of the UK’s last traditional fabric dyers.
Simply coloured in a warm blues and soft charcoal blacks, the range is only available from YMC directly and a handful of stores. Smart, classic but with a modern twist, the collection is full of staple pieces to update your wardrobe in time for the British winter, from surprisingly subtle leopard print bombers to thick electric blue knit accessories and everything in-between including heavy duty shirts and chinos as well as sweaters and the YMC work jacket to prepare you for the colder months. The thought of frosty mornings is almost appealing when you can plan to wear layer upon layer of of these timeless garments.
In 1995, Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan ‘you must create’ to name their company. The brand began to take inspiration from work and military wear and focused on wearability. The ethos of the company is to take classic designs and re-work them, allowing them to transition through fashion seasons. Even within their own collection they’ve certainly stuck to that philosophy, giving their archive pieces a new lease of life.
The collection has been inspired by the brand’s previous use of dyed products in previous seasons to show their appreciation of the process undertaken by one of the last genuine fabric dyers on the outskirts of London. The collection is available online and in stores now.