Hunter are landing in London with a splash, just in time for the British winter.

Landing just in time for the darker end of the British winter, everyone’s favourite wellington brand Hunter, are set to open a flagship store on Regent Street, London. Led by Creative Director Alasdhair Willis, the concept revolves around innovative design, referencing iconic style notes from the British countryside re-appropriated in a visually enticing urban setting. Putting their own spin on rural architecture, the store serves a modern interpretation of a country barn in an electrifying palette. With a  5m high LED screen providing a backdrop to the staircase, the store is set to showcase exclusive content from the brand’s London Fashion Week shows along with campaigns, films and recent events, to customers. Also referencing Hunter’s unquestionable relationship with the infamous British weather, the screen also serves as a weather update – nifty.

“The Regent Street flagship is the first opportunity for the Hunter customer to enter the home of this iconic British brand. This ambitious new store concept starts to clearly deliver a retail experience that represents the brand’s exciting new vision and future,” says Alasdhair Willis. “Lifting iconic references from the British countryside and reappropriating them for this urban environment delivers Hunter’s take on the traditional store concept and was designed to appeal to our diverse customer base.”

Wether you’re looking for a weather update of some boots to splash around in, immerse yourself in Hunter’s new visual world.