Wonderland.

ACNE STUDIOS #UNDERWEARMEMOS

Heaven must be missing an angel because Acne Studios are launching an underwear collection and a video series to accompany it

From 16 October Acne Studios is going to get real intimate. They’re launching an underwear collection. As a house that has served multidisciplinary realness since it first expanded from denim, you can’t be too surprised.

Made from the finest Pima cotton and featuring signature detailing, the collection offers four styles for men and two for women. While creative director Jonny Johansson believes underwear should be skin coloured – personally he prefers no underwear – the colours range from sand, putty and military green to black and white.

Like they haven’t been kind enough to us, Acne Studios are also presenting six short films featuring different protagonists soundtracked by an incidental telephone message. Of course, each is wearing an item from the new underwear collection.

You can watch the full series on the Acne Studios YouTubeThe underwear collection will be available from acnestudios.com and selected Acne Studios stores from 16 October.

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Words: Heather Gwyther