With the release of his ingenious photography book ‘Cozy’ and exclusive capsule collection this October, we talk iconic image makers and Bronx living with Kevin himself
Already an influential leader in the world of fashion and a frontrunner in the youth culture movement, Kevin Amato is going deep with his new book ‘Cozy’ and his exclusive capsule collection launching in Selfridges, London this October.
Known for his intimate, revealing and intensely personal shoots, the New York based photographer ever showcases an authentic, rich and endearing account of his life and loves through his work, taking inspiration from his childhood growing up in the Bronx. The book, highlighting some of his most personal works, will be released alongside an exclusive capsule collection of street wear and lifestyle products. The result of collaborations with numerous street wear designers, such as Shayne Oliver, Six Feet Deep and Ambush, the collection features blankets, bedding, boxer shorts, eye masks, t-shirts and jumpers, all personal essentials that complement the authenticity of the captivating new book. We chat to Kevin to find out more…
You grew up living in the Bronx, how do you think your childhood shaped you as a person and a photographer?
It’s thickened my skin.
What was the decision behind launching the book and how did your find the process of curating it?
It’s a collection of personal work and commercial work within the same approach. I’ve been archiving and editing the images in family photo albums for some time now.
Who are the people in your images?
Friends, artists, celebrities, lovers.
Your images seem extremely personal; does the book offer the deepest insight into your past and your career we could ever gain?
It’s pretty deep but there’s definitely more where that came from.
Which photographers are most iconic to you or closest to your heart and why?
Peter Beard, he basically pioneered “Docu-fashion”. Helmut Newton, for the confidence in his approach and Larry Clark – a legend in the game. I think being socially conscious in any line of work is important.
Which image do you feel is your most iconic to date and why?
I’ve never really thought about that. But a sense of timelessness is an important component in my work.
Which image has the best story behind it?
Damn there’s too many… Almost every picture has a story or moment behind it.
What socio-cultural issues and themes resonate most through your work?
Gender, social status, identity.
What was the starting point for your capsule collection and how has your photography influenced it?
I’ve been friends, and work closely, with all of the brands. When we starting bringing the book around to publishers the vibes were totally off. They didn’t seem to get it. Shayne Oliver, longtime creative partner, proposed the idea of creating the supporting capsule collection to fund the books’ production.
Which designers influenced you most when designing your collection?
All have influenced me tremendously, but I work most closely with Hood by Air creative director, Shayne Oliver and I have cultivated it from the beginning.
Which is your favorite piece and why?
My favorite piece is the airstream boy with his hands in the sky. It was totally a chance encounter driving along the I-4 to Disney Land. I was with my sister who recently passed away, sharing that with her was everything.
Your photography has such a strong identity. Do you feel that the capsule collection is representative of your personality?
It represents me and the culture that surrounds me, for sure.
If you could soundtrack the book with three songs what would they be?
Porcelain – Red Hot Chili Peppers
Renee – Lost Boyz
Kiss Land – The Weeknd
Words: Alexandra Saunders