From the football stands of the late 70s and 80s to the Acid House scene of the 90s, Size? prove that the Peter Storm jacket never really leaves British subculture
The classic Peter Storm jacket has never left British subcultures alone. Not that they were bothered, it’s one of those rare pieces that fit into the cultural zeitgeist with ease.
Like Converse or Dr Martens, the Peter Storm jacket doesn’t pander after fashion and is worn by those who don’t believe just any hype. If the outerwear world was plotted on a map, it would be the bridge to classic British street culture.
Peter Storm was created by former Royal Marine Noel Bibby in the 50s. As well as extending the boundaries of the outerwear market in general, Bibby is considered to have been the inventor of the original cagoule – the French word for a monk’s hood, for any etymologists out there.
Not that a Peter Storm jacket is just any old cagoule. None can attain the same breathable fabric and reduced condensation, though the corpses of those who try are probably littered around William Reeds, the UK’s leading technical fabric mill used by Peter Storm.
After the fabric is made, it is dyed in Yorkshire and treated in Lancashire. Every final detail is finished in the Midlands. Its construction is as British as the brand itself. As political uncertainty continues to weather British youth, Peter Storm might just be the thing to protect them – acknowledging the past while having high hopes for the future.
Available from next week at Size?. Race you there.
Words: Heather Gwyther