Wonderland.

ISSEY MIYAKE HITS LONDON

Issey Miyake open their new London flagship, designed by Tokujin Yoshioka, this October

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The store, designed by renowned Japanese artist and designer Tokujin Yoshioka, opening this month is set to take London by storm.

Formerly a bank, the designer has stripped the store back to its original structure and transformed it into a visually enticing exploration of the old combined with the new. The juxtaposition of these opposing finishes creates a fascinating open structure that both surprises and delights the eye. All furniture, fittings and seating has been designed by Yoshioka specifically for the store. “Incorporating the trace of time cultivated in the space, the contrast between the texture of bare walls and the futuristic surface of aluminium is designed to express the contract of innovative creation and continued history,” says Yoshioka. “With fragments of memory spread in the space, the contingent beauty exists which cannot be recreated ever again. History and future are to be encountered upon memories in Issey Miyake 10 Brook St.”

With over 5,000sq feet and a frontage of 60 feet, beautiful blue panels of aluminium, fabricated in Germany  are a central feature of the new store. Occupying a prominent position between Bond Street and Hanover Square in the centre of Mayfair it serves an innovative new addition to London’s luxury market.

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Words: Alexandra Saunders

ISSEY MIYAKE HITS LONDON

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