Replay changes the rules of denim by launching Replay Hyperflex, an innovative collection where the stretch denim experience attains smart new heights
Challenging the boundaries of denim, Replay has launched a new campaign promoting their collection of ‘stretchy’ denim. Replay Hyperflex offers 100% elasticity, incredible shaping performance and superior comfort. Using experts from the worlds of soccer, dance, fashion and gymnastics, Replay have tested the new range to see how far they can test the limits of the Hyperflex collection, subjecting the range to extreme dance steps, contortion moves and amazing soccer tricks to highlight its durability and comfort.
With the likes of supermodel Alessandra Ambrosio and FC Barcelona players Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakitić donning the range, Replay Hyperflex will be hitting the markets worldwide this October. Whilst December will see them introduce a first colour capsule of black, light and dark grey, with a following feature of brighter colours to launch in February 2015 including, azure and coral red for her and hunter green and turquoise white for him.
Words: Alex Saunders