Hunter Original have dropped their campaign video for AW14, a surreal hyper-colourful collaboration with visual artist Mat Maitland

Hunter SS15 at LFW

Heritage brand Hunter Original – the first (and possibly last) brand to make wellies a fashion statement (thanks to a little help from Kate Moss and a very muddy Glastonbury) have released a new campaign video for their AW14 collection.

A collaboration with visual artist Mat Maitland, the video draws on inspiration from the brand’s DNA, featuring iconic animals from the British countryside (one model carries a particularly cute fox!) as well as introducing a host of new establishment faces, such as Charlotte Wiggins and Neelam Johal.

The clip sees the models walking through a hyper-immersive technicolor and surreal environment, protected from the elements by Hunter’s trusty garments: fluorescent heeled wellies and a stunning patent trench feature amongst the stylish items, proving you don’t need to water down your look to stay weather-proof.