Seventies seduction and dizzyingly intricate detail, SS15 Emilio Pucci took us back to boho

Back to boho

For Emilio Pucci SS15 Peter Dundas took us back to boho with a print-heavy aesthetic and bold colour ways peppered with intricate embellishments and a frenzy of fringing lead by none other than Jamie Bochert.

Seventies seduction

Driven by 1970s music poster art, prints were psychedelic in essence with tie-dies and floaty chiffon dresses a plenty, whilst Poitano pottery prints knitted their way into the collection layered upon terrycloth tunics. Dizzyingly intricate detail came in the shape of impeccable beaded embroidery, macrame dresses, studded, embellished and hole punched leathers, delicate thread work on dresses and jewel-like beaded swimwear worn underneath flower adorned crochets – all in a palette of moorish mango, perfect peach, poppy red, military green and cognac tan.

The vibe

Happy and carefree, this collection was drenched in the colours of the sunset, to be worn on lazy summer evenings, on far-flung island escapes and on spontaneous road trips journeying hot desert nights. Personifying the optimism of summer, the Pucci SS15 girl is living for today whilst reminiscing on the best fashion eras of the past. The clothes slide on with an easy insouciance, yet radiate with major impact.