Edward Meadham and Benjamin Kirchhoff brought London realness back to the catwalk for SS15

Tralala

In a room overly scented by the smell of Tralala – the product of Edward Meadham and Benjamin Kirchhoff’s AW14 collaboration with perfumery Penhaligon’s – the dynamic duo brought London fashion realness back to the capital, referencing feminism, homophobia, misogyny and gender diversity and the subcultures we live in for their unforgettable SS15 show.

Reject Everything

‘Reject Everything’ served a mash up of anarchy – marigold’s were made chic, accessories were avant-garde and hair was electrified, braided, bunched and dyed. We saw robotic bodysuits, acid hued outerwear, vest tops proclaiming ‘Batty Boy’, pastel graffitied tops, torn and spliced skirts, underwear as overwear, body armour style plastic, flesh exposing mesh and bold pink boots stomp down the runway to the sounds of Manson and The Slits, protesting against an increasingly homophobic world. This was Edward and Benjamin’s statement, their perception of beauty, their message to society, their tribute to Westwood, their blend of punk.

Typical model looks not required

Meadham Kirchhoff’s open casting call resulted in an eclectic gang of models, celebrating diversity and gender equality on the catwalk. Despite most of them having never set foot on a catwalk, they did a damn good job. This was more than just a fashion show, it was a multi-faceted message to society. It’s what London is all about.

Photography: Sharna Osborne.