Wonderland.

WHISTLES MENSWEAR DEBUT

We take a closer look at Whistles debut menswear collection, staring with their sheepskin parka

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After taking a glance at Whistles new AW14 collection, it seems alien to think that they didn’t do menswear until now. With AW14 marking their debut, the collection is built upon the foundations of contemporary design and modern utility. Rivalling the inspiring and intelligent reputation of its womenswear, their winter offering delivers the building blocks of an edited wardrobe that is both  accessible and timeless. With an emphasis on newness it is set to keep men excited about, well, menswear and it’s set to be a mainstay shopping destination for many a style savvy man.

With oversized overcoats, cashmere loungewear, aviator- inspired black shearling, biker jackets, crisp Oxfords, checked flannels and textured shirts all housed in the collection, Whilstles are not only serving up something that is uber fashionable, but also wearable too. “At Whistles we value the power of understatement and believe that sharpness, quality and function are what really resonate today. Menswear is built around a tightly edited core of familiar pieces, so making it feel relevant comes down to perfecting the details and subtly updating them. If the simple things don’t look brilliant, how can you expect customers to fall for the more standout pieces?”

By introducing pared-down, high-quality menswear priced below designer level but above the mainstream, the collection positions itself firmly in the dynamic men’s contemporary market where it belongs, making Whistles a new destination for the increasingly discerning male customer focused on creative, yet anonymous style.

Here Wonderland’s Sam Carder styles Ryan Hassaine in the Whistles Sheepskin Parka.

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Photographer: Chris Rhodes

Fashion Editor: Sam Carder

Hair:  David Wadlow at Premiere Hair

Make-up: Athena Paginton using MAC cosmetics

Photography Assistance: Celine Bodin

Fashion Assistant: Itunu Oke

Model: Ryan @ Success Models

WHISTLES MENSWEAR DEBUT

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