BLK DNM has unveiled Jamie Bochert as the face of its 11th wild poster campaign, promoting the message “Encourage Women to Take the Lead”

BLK DNM’s only form of traditional advertising, the wild poster campaigns began in 2011, and strive to embody the idea of strong independent women going in their own direction – a message the new poster, showing Bouchert standing at the head of a boardroom table – encompasses perfectly.

Of the new campaign creative director Lindeberg says: “With this wild poster, I want to encourage women to take the lead.. And by using great values, to inspire and guide us to a new era with less turmoil and conflict.. Macho men had far too many chances.. It’s time to let go..”

The new images were, as usual, shot by Lindeberg himself, with Bochert wearing Jeans 26. The campaign has been launched all over downtown New York, and the jeans themselves are available on Net-A-Porter.