Rankin teams up with Johnnie Walker Gold Label Reserve at the Venice Film Festival to launch a competition in search of a rising star for their new online campaign
Johnnie Walker and Rankin are searching for Europe’s new rising star, to appear in an online campaign for Johnnie Walker Gold Label Reserve. The search launched at a star-studded party in Venice during the film festival. Flying the flag for Britain was Game of Thrones star Gwendoline Christie dressed in a stunning Vivienne Westwood ensemble.
Notoriously adventurous photographer Rankin, designed a distinctive photo-booth, which will be in clubs and bars all over Europe from September 2014 to February 2015. Individuals at events will be encouraged to take advantage of the booth for their image, while anyone can take a snap and enter the competition via Instagram under the hashtag #GoldCelebration. Photos submitted will be shared and the powers of social media and Rankin himself then unite to decide who will be shot by the legendary photographer for the face of the new campaign.
“Over the years, I’ve been lucky to capture many celebrities on their rise to fame,” says Rankin. “Now, in collaboration with Johnnie Walker Gold Label Reserve, I’m looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed, in whatever they put their mind to. Putting down the camera, I’ve designed a photo-booth which is a new and different way of shooting for me. It’s something I’ve always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of today’s rising stars – I am really looking forward to seeing the results.”