After a 10 year campaign hiatus, Champion are returning to the UK with a collection that throws a modern edge on their classical sportswear
Since it’s launch in 1919, Champion has (pardon the pun) championed sportswear, becoming a predominant figure in sports apparel.
The brand called upon the aesthetic talents of ex-fashion director Rich Evans of Rich London to ensure that the brand wasn’t only appealing as a sportswear collection and in the fashion markets. Champion also worked alongside fashion-photographer Lee Vincent Grubb and illustrator GEO, the man responsible for Kanye’s Yeezus Tour imagery.
The campaign is a far cry from those of yesteryear, whilst still promising to be in line with the brands ethos to be at the forefront of sportswear, this campaign takes on a more matured and fresh approach, highlighting that despite Champion’s ever rich heritage, it still has the potential to grow and modernise so it appeals to a new generation of sports-lovers.
Reclaiming the brands original vintage, the AW14 collection offers graphic tees and varsity sweats and inspired by sportswear from the 50’s and 60’s. After collaborations with the likes of Supreme and Stussy, Champion is ready to once again come back to the forefront of sports apparel and reclaim their title as one of the most predominant brands in the industry. Here, we take a look at the new video campaign before we travel back in time and re-discover Champion through the years: