Wonderland.

ROUGE LOUBOUTIN: OH LA LA!

Personifying the signature Louboutin slick red sole heels, Selfridges launch Rouge Louboutin, a nail varnish collection that exemplifies elegance

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Including the classic signature red featured on the bottom of Louboutin’s timeless heels, this new range of Louboutin varnishes threatens to offer nails as striking as their shoes.

The story started with a stroke of red nail colour and the legend is re-born twenty years later. It’s a A milestone in the history of Christian Louboutin. Back in 1992, influenced by Warhol and the Pop Art movement, having drawn the shoe perfectly to his satisfaction, Christian was disappointed when he saw the prototype. Knowing something was missing, but unsure what, whilst staring at the prototype he saw his assistant painting her nails at her desk next to him. He sponteneously grabbed the nail polish and proceeded to paint the sole of the shoe. He liked it… No, he loved it. History was made.

The pop-up store in Selfridges will be the main feature of Selfridges shop window-front, styled to look like the tall towering castles housing the spectrum of colours that the range has to offer. The windows will also include a selection of digital effects to make the display extra enchanting. The Rouge Louboutin journey will continue inside, where customers will be able to experience real-world adaptions of the fictional Loubiville, a landscape designed especially as part of the collection.

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ROUGE LOUBOUTIN: OH LA LA!

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