Encompassing diversity in all its guises, Dr. Martens unveil their #StandForSomething campaign for AW14
Expressing diversity as an art form, Dr. Martens have revealed their new campaign for AW14. Featuring people from all ages and backgrounds, each person in the campaign shares one vital trait, they all #StandForSomething, because wearing Docs is more than just a fashion choice, it’s a unique journey of self expression. A journey steeped in history, and that’s phrasing it briefly.
The campaign doesn’t stop here, it’s also set to be spread out across Dr. Martens social media outlets, where customers will be encouraged to upload images of themselves wearing their trusty Docs, demonstrating what they stand for as an individual, highlighting the diverse clientele that Dr. Martens attracts whilst offering an insight into the style of the customer and how they express themselves. The man behind the striking AW14 images? James Pearson Howes, who has previously shot for the likes of Margaret Howell.
We take a look at some of our favourite images from the campaign:
Words: Ryan Cahill