Wonderland.

BROOKS BROTHERS APPOINT ZAC POSEN

Brooks Brothers have announced none other than Zac Posen as their new Women’s Main Collection Creative Director

ZP - credit Steven Pan (LO-RES)

Brooks Brothers, America’s longest established apparel brand, have announced that Zac Posen has been named Creative Director for its signature Women’s collection and accessories. In this new role, Mr. Posen will direct the current Brooks Brothers design and merchant teams and will be responsible not only for the women’s collection but will also affect a variety of areas including brand development and presentation  for the women’s label.

“We are thrilled to have Zac join us as Creative Director of our Women’s Collection,” says Claudio Del Vecchio, Chairman and CEO of Brooks Brothers.  “He is one of the most talented and influential American designers working today.” “As soon as we met, it was clear to us that he had a true understanding of our brand and its storied 196 year heritage as well as the creativity to modernize our offerings within the category,” he added.

Of his new role at Brooks Brothers Mr. Posen says: “I am truly honored and excited to be embarking on this incredible opportunity to take the Brooks Brothers Women’s brand into the future while respecting its deep, rich American heritage as an institutional company.” We’re expecting big things.