With the 90s revival in full swing, Puma AW14 reflects the zeitgeist of this years hottest trend
Since it’s establishment in 1924, Puma has been worn on the feet of dozens of trophy winning athletes and this season, Puma is re-entering the field with a seven part collection of footwear; some authentic to the original, some revamped classics – each model looking to the Puma archives to inspire the future.
Highlights include the Winterised collection is based on the idea of running wild in the wilderness, whilst eatherproof materials and fabric printed with trees and wood make these an impenetrable sneaker offering.
The PUMA Match the Court Star shoe has also been reissued for the first time, whilst the GV Special Exotic has been given an animal treatment in the tennis collection. When it comes to women, the Hyper Natural theme is a unique offering that challenges the boundaries of sport and fashion with exotic prints, opulent foils and an exaggerated colour palette.
Whatever your sneaker preference, there is a Puma shoe for every occasion.
Words: Remy Millar