Childhood seaside memories met by ’70s arcade game graphics amount to fashion with a cause at Vivienne Westwood SS15

Using images of childhood seaside holidays on the British coastline as the stimuli for this collection, Vivienne Westwood menswear SS15 brings us an eclectic combination of vivid outlandish prints, fringed tri-tone denim, decadent silk, graphic tailoring and Orb adorned fine-knits thrown together with a snout or two, portraying a prevalent message in support of the Pig Pledge, a campaign to encourage people not to buy or eat factory farmed meat.

Also looking at the similarities between the pixelated graphics of late ’70s arcade games played on the pleasure pier and Native American art for a result which resonates as a modern take on tribal wear, the collection explores contrasting concepts, yet presents them as one unique continuous dialogue.

From pixel block tartan prints, jacquards, crystalised tartans and needle punch techniques to linear prints, dancette lines in knits and fil coupe shirting – contrasting techniques, textures and fabrications were the key to this collection. Also weaving their way into the SS15 dialogue, we saw archive bondage pieces reminiscent of certain details applied in Native American tribal wear and also a nod to the first appearance of this trouser during the 70’s.

Join Vivienne in signing the pigpledge.org/petition & boycott meat from animal factories. #PigPledge