Wonderland.

GIVENCHY AW14

Debauchery to the sound of drum beats. Givenchy have delivered another powerful and captivating ad campaign for AW14


Designer Riccardo Tisco has yet again delivered a creative and captivating ad campaign for Givenchy’s AW14 ad campaign

Tisci has invited his posse to his ‘Precious Rave’ in a decadent hotel room. Each muse and model gyrate one by one, individually evoking an animalistic and raw energy to the sound of deep, organic drum beats. Tisci’s muse Mariacarla parties with Julia Nobis, Jamie Bochert, Peter Brant and reality TV star turned supermodel, Kendall Jenner.

The 30 second film evokes the feel of the most luxurious and debauched after party, without any sight of an incriminating cocktail in shot. With intoxicated, purposeful swaying, hair grabbing, and fabric swirling, every guest of this weird and wonderful party seems totally at ease on their own, with only a Givenchy look for company.

Their uninhibited, freestyle dancing perfectly reflects the collection: subtle animal prints, powerfully dark silks swirling around bodies, and light fabric that trail behind loose limbs. It’s almost like some kind of lonesome, debutante mating ritual. Erotic, elegant and strong, the whole thing epitomises Givenchy.

 

Video Mert Alas & Marcus Piggott

Music The Martinez Brothers

Art direction by Riccardo Tisci

Creative director Riccardo Tisci

Directors Mert Alas & Marcus Piggott

Music The Martinez Brothers

Models Mariacarlo Boscono, Julia Nobis, Kendall Jenner, Jamie Bochert, Veroniek Gielkens, Peter Brant, and Alessio Pozzi

Make up Lucia Pieroni

Hair Sam McKnight

Words: Remy Millar

GIVENCHY AW14

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