All aboard Kit Neale Coca-Cola airways. Buckle up your seat belt, the emergency exit is to your right,  you’re in for a fizzy additive-fueled ride…

Buckle up your seat belt, the emergency exit is to your right,  you’re in for a fizzy additive-fuelled ride…

For SS15,Kit Neale takes us on a nostalgic journey back in time to the quintessentially British holiday. Fantastical as ever, Neale takes us from the airport runway to the sunny Mediterranean coastline, visiting Coca-cola stands, cacti filled fields and ice-cream vans along the way – all re-imagined through colour popping prints.

Having gained privilege access to an archive of Coca-Cola assents, the studio have re-worked classic Coca-Cola ephemera into vibrant typically Kit Neale designs. From all silk head-to-toe print tracksuits, to hand embroidered sweatshirts and T-shirts, the collection also features vivid characters hiding where you least expect them – aka Kit Neales ‘Little Monsters”, the result of a collaboration with British jewellery brand Tatty Devine. The three characters featured in the collection come in three colour ways and are named after tropical resorts.

Buckle up, drink Coke and wear Kit Neale – the words to live by.

 Words: Brooke McCord