Wonderland.

LCM: YMC SS15

Re-worked fisherman hats, latex rainwear and pastel prints, YMC took us on a trip to the cathedral of knowledge with their SS15 collection

YMC SS15 Photography by Amy Beasley

Staying true to their heritage as a brand, this season YMC took us on a trip to the cathedral of knowledge. A valued source of inspiration for those in the fashion industry, the SS15 collection was showcased in a location enriched with knowledge – the British Library.

Surrounded by rare music recordings, iconic photographs and historic titles, the collection itself was a sun-drenched haze of pastel hues, sharp tailoring and clean-cut lines presented in the form of wearable casual wear with a sophisticated edge.

Following last season’s palette, dusky pastel pinks and powder blues progressed into darker shades of crimson and cobalt blue, with military nudes and monochrome making a repeat performance. Experimenting with a re-worked basketball shirt, the timeless bomber jacket, transparent latex rainwear and a fisherman hat with built in visor for peeping through the low-hung brim – it was clear that Fraser Moss had raided the 260,000 strong journal database when searching for inspiration this time round.

Continuing their representation of the modern British gentleman, stand out looks came in the shape of a geometric black and white two piece lounge set and a utilitarian toffee-coloured suit teamed with a pair of red brogues. There are no better six words to describe the collection than the YMC ethos itself: “You must create your own style”.

YMC SS15 Photography by Amy Beasley

 

YMC SS15 Photography by Amy Beasley

 

YMC SS15 Photography by Amy Beasley

YMC SS15 Photography by Amy Beasley

YMC SS15 Photography by Amy Beasley

Words: Brooke McCord

Photography: Amy Beasley

LCM: YMC SS15

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