Last week saw the global announcement from AG Jeans declaring that world renowned supermodel, Daria Werbowy, would be the new face of their brand for the upcoming four seasons
Debuting for AG Jeans, Daria will be accompanied by male model, Mathis Lauridsen for the AW14 campaign shot by photographer Josh Olins, in New York. With creative direction and styling inspired by crisp autumnal scenes, the transitional beauty of the season is captured with the brisk click of a lens. The protruding indigo hues of the Canadian tuxedo (double denim) worn by Daria mimic the shadowy nature of autumn, breaking the heat of summer and inducing a blanket of cosy melancholia to cover everyone involved.
AG Creative Director, Samuel Ku, says of Ukranian-Canadian hybrid, Daria: “she has the ability to be strikingly beautiful and at the same time exude strength and confidence”, embodying all aspects of the ideal AG customer.
As a brand focusing solely on luxury denim pieces, AG Jeans have mastered their craft, building an aesthetic that is recognisable as their own. Bringing a new lease of life to the otherwise ordinary fabrics that were originally worn by miners because of its durability (far from the pieces we see Daria clothed in), was no easy feat. AG Jeans have transformed the material; elevating it to an elite standard because of their range of premium garments using familiar techniques such as distressing and experimenting with silhouette, yet unlike most, executed by skilled craftsmen. AG know what they want, and they wanted Daria.
Words by: Eleanor Kirby