As we count down the days to LCM, official watch partner Swatch celebrates their ‘Big Classic’ collection with a Roaming Shoe Shiner
Swatch is back for their second season in association with the British Fashion Council, promoting their new and extensive range of watches, you can now choose a watch to go with every collection on the catwalk. In an effort to mirror the SS15 collections LCM has in store for us, Swatch have chosen a range of seven watches all with their own innovative textures and graphics. With a rose gold metallic for the flashier man; a model adorned with a graphic speedometer design, perfect for any petrol head; moc croc leather straps for a time-honoured male, and finally, a duo of stitched models in contrasting colours for the more daring yet refined gentleman – there are plenty to choose from.
As if that wasn’t enough added excitement to your menswear season, Swatch are also at hand this season with their Roaming Shoe Shiner, which will be at your service on the streets of the capital, from June 15th – 17th alongside LCM, should you be able to hail it down. Once again Swatch are adding an extra slick of polish to your fine-tuned ensemble.
Words by: Eleanor Kirby