Sister Jane launch their Candy Canyon collection with an immersive fashion film, streaming today, exclusively on Wonderland
To launch their new Candy Canyon collection, Sister Jane have teamed up with Florence + The Machine’s stylist Aldene Johnson, to create a sensory experience through the medium of film. Taking us on a road trip through the United States of America, the video showcases the collection inspired by a desert road trip – think care free festival classics, fringed suede and folk inspired prints. We caught up with Creative Director Aldene Johnson to talk about the campaign video, streaming today exclusively on Wonderland.
What was the inspiration behind creating the Candy Canyon video?
The idea of the campaign is about taking a journey, a road trip from one epic location to the next. We shot it over three days travelling through California, Arizona and Utah, stopping at a series of amazing locations – Antelope Valley Poppy Field and Lava Field California, Antelope Canyon, Horse Shoe Bend and Route 66 Arizona, Great Salt Lake Desert, and Las Vegas Nevada – along the way.
What about the narrative behind it?
Amanda Charchain who shot both the campaign images and the film was feeling inspired by the historic spiritual cults of L.A.. With the idea of a road trip in mind, we loved the narrative of our girl rejecting those ideals and going out on her own, to find her own version of what the world means.
Is this what were you’re trying to evoke through the video?
Yes. A realisation of some kind. A sense of liberation.
How do the clothes in the collection relate to the video?
I think the video not only relates to this collection but more to the essence of the Sister Jane brand as a whole. Its about having both a positive and adventurous spirit.
The Candy Canyon collection launches May 21st on SisterJane.com
Photographer & Film: Amanda Charchian
Stylist: Aldene Johnson
Model: Allegra Houghton (Next models)