Yesterday saw Prada take over a prestigious historical building for their debut store in Vienna
Designed by architect Roberto Baciocchi, Prada’s most recent store in Vienna is nestled within a prestigious historical building between Bognergasse and Seitzergasse. Encompassing 1430 square-metres, the store extends over two floors and reinterprets the architectural codes of the house of Prada, whilst remaining in fine tune with the heritage of the building. The visually striking external façade enhances the image of the store which is dedicated to women’s and men’s ready-to-wear, leather goods, accessories and shoe collections.
Whilst the women’s space features marble portals, bright sky lights, perspex tables and “Cover leaf” sofas designed by Verner Panton and reproduced exclusively for Prada, the men’s area includes ebony floors and walls decorated with mirrors and light palladium-plated and crystal glass frames. The store is complete with two impressive black Marquina marble staircases that lead customers up to the first floor and large windows overlooking the city, that resonate the atmosphere and personality of both the store and the brand.