With their newest store opening in Paris, Cheap Monday celebrate by launching a capsule collection!
Cheap Monday has created a limited edition mini-collection with Paris-inspired motifs to celebrate the opening of their first, own store in Paris later this month. The collection will be released for sale in Cheap Monday stores worldwide and online at www.cheapmonday.com
The collection consists of jeans, skirt, jacket, shirt, t-shirts and accessories: shoulder bag, tote bags, jewellery kits and a scarf. Key pieces are jeans or jeans skirt with matching shirt or jacket with a Mona Lisa-motif as an all-over print.
Since we are opening a store in the fashion capital of the world we thought what better inspiration than Paris itself? Mind you, it’s from a tourist perspective and for us, the Mona Lisa that comes to mind first. And Non! As answer to the question “Do you speak English?” – Ann-Sofie Back, Creative Director at Cheap Monday.
A tag line “Cést Cheap” is used as a recurring print on t-shirts, tote, the chain strap denim shoulder bag and on some of the jewelry. On t-shirts and tote bags it’s accompanied by illustrations of French icons like eg. Jeanne d’Arc and Mona Lisa.
“Cést Cheap” also embodies the spirit of Cheap Mondays Paris Store launch concept -where the brand is taking to the streets and appearing in its favourite bars before the opening- and in that way making one of the world’s most expensive cities a little bit cheaper in different ways.