Prada unveil their latest campaign starring Lexi Boling cradling the Prada Double bag, shot by Steven Meisel.

Prada 2014 April Adv Camp_01

The latest campaign from Prada captures a subtle and intimate moment, a personal study of femininity and luxury. The campaign stars model of the moment Lexi Boling in the latest collection, clutching the Prada Double bag and new original styles. With relaxed postures reflecting the supple leather of the bags, the shots focus the gaze on the sensual combination of skin and leather. Resting on Lexi’s lap, the bags come in shades of white, caramel, sand, yellow and red, as an extension of herself, casually falling open to reveal a colourful contrasting lining of luxurious interior detail. The effect is a fleeting moment of intimacy and illusion, distilled forever in time and space.

Prada 2014 April Adv Camp_02