Wonderland.

DIOR HOMME: EAU FOR MEN COMES OF AGE

Wildly romantic, adventurous and thoughtful, the Dior man has come of age.

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He concerns himself with new aesthetics, he looks toward a new elegance, he takes in his stride a new kind of confidence and self-assurance. Our man at Dior is setting out on a journey where he is appreciative of beauty, studies the detail in the smallest of things yet considers the bigger picture. His quest to explore new horizons, live life to full and strike out with a modernistic sensibility is at once revealing and seductive. The reinvention of Dior Homme is much like the man who approaches life with a fascination and love for creativity in himself and those around him. He’s your husband, lover or son; he’s the carefree man who is attentive and considerate. He may not necessarily be the centre of attention but his presence is felt wherever he goes. He’s the funny guy with a good sense of humour, yet knows when to get serious. Dior Homme is the fragrance that represents a myriad of complexities within the male psyche.

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“Eau for Men is a fresh yet directly masculine fragrance, its immediacy is its soul.” François Demachy, Dior Perfumer-Creator 

Who epitomizes the vision of manhood we have set before us? At the house of Dior actor Robert Patterson effortlessly saunters to the fore. A charming young man oozing charisma, Robert quietly smolders with a look that says ‘come and get me’. He’s the lad next door, he’s also the superstar that knows how to work ‘it’ and that indefinable ‘it’ is something he’s got lots of. His journey from his hometown of Barnes, a stint living in Soho and a rise to superstardom have seen him take things in his stride. He has model good looks but from all accounts a somewhat humble attitude, there’s a vulnerability and sensibility to his personality. He takes his acting seriously, walking the walk and talking the talk, a man who is at the right place at the right time enjoying each moment as his life unfolds.

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“Dream as if you’ll live forever. Live as if you’ll die today.” James Dean

The fragrance itself intoxicates with an intricate mix of explosive high notes. Moroccan grapefruit gives way to an enveloping mist of Calabrian Bergamot and Crimean Coriander. At it’s heart the Tuscan Iris Absolute, modern, flirty and downright sexy. Are you swooning yet? At its base, notes of Virginia Cedar Wood intensify the sense that something very special is happening, are you seduced? Dior Homme is at once intense and elegant.

“Dior Homme eschews every masculine cliché. It explores a new virility, immediate yet complex.” François Demachy

The precious liquid Dior Homme is encased in is no doubt a symbol of contemporary masculinity, a glass block of blue grey tones, signature to the House of Dior. It stands alone, a beacon of elegance and sophistication. It’s an object of fascination and beauty in it’s own right. As light bounces off its reflective surfaces, lift and experience the tangible evidence, inhale its liquid mist as it settles on your pulse points and experience the new Dior Homme fragrance in it’s entirety.

 

Words Princess Julia
Robert Pattinson for Dior

Homme, Parfums Christian Dior

DIOR HOMME: EAU FOR MEN COMES OF AGE

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